The short answer: FoutuWorld is a lifestyle brand.

But it’s more than just that - it’s a mindset and a movement. It’s for people who don’t follow the rules, who don’t fit in, and don’t want to be the normal standard sheep.

We mix streetwear, grunge, gaming, skateboarding, automotive car culture, gym energy, real-life emotion annd so many other things into something that actually reflects the way we live.

No trends. No fake hype. Just meaning And cool sh*t.

’Foutu’ is french slang - meaning f*cked up, broken, hopeless. It’s as simple as that.

We called it FoutuWorld because, honestly - the world feels that way. But the idea was never to complain about it.

The idea was to build on it, and own it. Hence, it’s a f*cked up world, but we make it ours.

And that’s the mindset behind everything we do.

FoutuWorld was created by Samuel Hudson (@FoutuSadboy) but it was never just about designing clothes, but to build something real for people.

It was about giving people a platform where they can actually pursue what they care about - whether that’s starting something creative, building something meaningful, or just feeling seen in a world that doesn’t always get them.

It’s a place that’s there for you. Not just hype, not just aesthetic - something solid. A constant. FoutuWorld’s here when life’s good, and it’s here when life’s sh*t too.

You don’t have to explain yourself here. You can talk about cars for hours, create weird art, lift heavy, fail, start again - it’s all welcome. This brand is about looking after people, especially mentally. Because sometimes all you need is one place, one crew, one reminder that you’re not made for wanting more.

That’s what FoutuWorld is. Community.

We’re based in the UK - but FoutuWorld isn’t tied to one location. It’s a mindset more than a map pin.

We’re building something that moves through communities, not just cities. Whether you’re in a small town garage, a city gym, your bedroom studio or behind the wheel - if the vibe hits, you’re part of it.